I’m a design leader primarily focused on 0–1 spaces, making hard things a reality. I’ve worked in both hardware/software and pure software environments, and most recently am serving as the senior director of design for one of SoFi’s three business units. I support efforts spanning our AI-in-product strategy, primary navigation, membership, growth, personal finance management, and more.

I am particularly invested in product design work that enables me to do the greatest amount of good I can manage for society, connecting and serving people at scale — with all the humbling responsibility and pitfalls that can entail.

In 2023 I briefly served as the head of product design for Cruise’s ridehail consumer experiences, covering roughly 80% of their business. Though I joined with the goal of helping them scale to 13 new cities in the next year, the company’s fortunes turned and the design org was slashed.

Previously I spent 10 years at Meta, concluding with 2.5 years as the head of experience design for a line of new “neural interfaces” products within Meta’s Augmented Reality division. I was responsible for work that affected around 2,000 cross-functional employees and I directly built 5 teams and over a dozen reports. Together we pushed the boundaries of what was possible with novel technology, and filed over 12 patents in unique user interfaces.

Within the Facebook App I supported multiple “0–1” new product teams within their Community Incubator group, and I was a product lead for Meta’s company-wide design education initiatives.

Prior to that I was the design manager for Facebook’s Events products and Local app, enabling people to spend more time with close friends and family in the real world. I also spent years on our Community Integrity team as the design lead for our content moderation and help products, touching everything from AI/ML chat bot technology to redesigning our reporting and help center tools. And winding the clock back even more, I was one of two designers to create our first Android design & navigation system in the process of initiating better emerging market support; and I worked on News Feed and expression products (like being the first to support rich comments like stickers. Remember that?).

Key areas of interest for me include creating products for underserved communities; emerging-market enablement; privacy, trust & safety issues; community involvement and engagement; political engagement; public information access; automotive & transit technology; AI; and cartography. (I’m also a huge nerd for hiking, photography, travel, music, comics, videogames and cars.) And I somehow have 2.8M followers on Pinterest for a couple of these topics.

I've spoken internationally about issues I've mentioned. After the 2016 US election, I also became the founding designer for a passion project to facilitate understanding across the political divide at Make America Dinner Again. We have over 12 chapters nationwide, and have been covered everywhere from The New York Times to the BBC to The Blaze. Somehow both Oprah and Glenn Beck loved us.

Before all that, I co-founded two start-ups (B4UGO and Happiness Engines), piloted a small design consultancy, and tinkered on countless other side projects with friends. I’ve also acted as an advisor and strategist for start-ups, and worked alongside great folks at IDEO for some years as well.